Happiness
People are always looking for happiness. Advertisements tell us we need the latest and greatest products to feel happy, and we often fall into the trap of thinking that happiness comes from acquisitions. Spending our lives working hard, we earn money and buy things that finally only provide a brief moment of joy. Soon enough, we have to buy something else, getting into a never-ending cycle of buying more items to hope for happiness.
I created the Hapiness series in France, in 2013. It's a collection of portraits made from cut-out magazine ads, assembled onto canvases, plywoods, mdfs and fiberboards. With this series, I encourage viewers to step back and question the need for the constant "rat race." Life is too short to spend chasing after things that we may not even need. True satisfaction comes from appreciating what we have.
